This all access pass should be pitched as a way to get access to the summit content beyond the days of the event itself.
Since they likely won’t be able to attend all the sessions at the exact time frames that the sessions are being conducted, for a small price they can have an all access pass to all the material to consume anytime they want.
That price point could be $47, $97 and up to $197.
I have seen virtual summit VIP passes sold at lower and higher price points than these, but these are the average price points and a good starting point.
The price for VIP access could be upwards of $1,000 in some professional markets if you have learning objectives for each sessions, have a setup to quiz your participants, issue attendance certificates and are registered to issue continued education credits.
To sell more VIP passes you may also offer additional bonuses.
This could be additional training from the speakers, e-books provided by some of the speakers and other items of value that can be transferred to attendees in exchange for the purchase of a VIP pass.
After a certain period of time, you may say in your sales message that the price of the VIP pass will increase. This creates urgency to purchase the VIP pass sooner than later.
After your virtual summit is over with, and you realize you have all these good training sessions on hand, you may come to the conclusion that you can make even more money from this material.
The ongoing money can be made by converting your virtual summit into an evergreen funnel.
When a person registers for the evergreen funnel, I have used a software called Deadline Funnel to track registrants. This allows us to a variable start and end dates for the event that is unique to each participant.
With Deadline Funnel, you’re able to set a very specific relative period of time for people to access the content after which they can no longer retrieve the materials. Once the deadline expires, people will be redirected to a different page. Once a person submits the registration form Deadline Funnel begins tracking this person. They will be redirected to your thank you page which in most cases will have a limited time offer.
